Our Business
For General Investment Company – previously known as Jordan Breweries – 1948 marks a success story and an everlasting brewery legacy. Dr. Raouf Abujaber first established this family-owned business that year by importing Amstel beer into Jordan. Then, in 1955, the construction of the brewery began.
From constructing a small brewery in Zarqa to exporting regionally, GIC is Jordan’s first brewery AND the world’s first Amstel brew house outside the Netherlands. GIC continued expanding its brewery and product lines with the introduction of Petra beer, the first brewed Jordanian beer brand, which has become a well-known Jordanian beverage symbol.
The company then expanded its presence in 1968 when Heineken acquired Amstel, making GIC a Heineken JV. before exporting to Palestine, Syria and Iraq. This is in addition to producing several soft drinks and separate lines. The company then shifted its focus in 1987 from being a family-owned business to becoming a public shareholding company.
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Establishment of Jordan Breweries and the importation of Amstel into Jordan
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The construction Jordan’s first brewery AND the world’s first Amstel brew house outside the Netherlands
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Petra Beer was launched and Sold in Jordan
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Heineken acquired Amstel, making GIC a Heineken JV
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Production of several soft drinks with separate lines
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Exporting to Palestine, Iraq and Syria
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Jordan breweries is renamed general investment company ltd. (GIC)
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Marwan Aubjaber, son of Dr. Raouf Abujaber, is officially appointed as the GIC’s CEO.
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AMSTEL’s identity is updated to have more modernised logo – green and gold.
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Heineken and SOL distribution moved to GIC after several years of working with a local.
PETRA new identity relaunch and addition of bottles and kegs.
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Introduction of Falcon high ABV beers
Amstel Jordan celebrates it’s 60th anniversary with a set of heritage bottles.
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Distribution of all local and imported beers.
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INTRODUCTION OF FLYY RTD MIXED VODKA BRAND
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Introduction of Petra Gluten-Free; the first hand-crafted gluten free beer in Jordan.
GIC portfolio strategy starting with CANTINA DI SOAVE Wines & Angus Dundee Distillers.
Poesie Italian wine arrival
Chelsea Gin arrival
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Irish whisky arrival
Imported vodka arrival
Non-Alcoholic and Food Distribution
Jordanian Mutamayizah Distribution Company established in 2017 as a subsidiary of GIC with the mission of providing FMCG products and services of quality and value across the country through building a strong distribution network using the industry’s best practices and high values.
The company is focused on producing non-alcoholic beverages – offering both local and international brands – alongside other quality products that cater to the different tastes of its consumers. GIC has also been focusing its efforts on expanding the reach of GIC VITA brand to acquire a global market reach.
Vision
Our vision is based on a solid foundation of quality, accompanied with taste.
As Jordan’s first brew house, we endeavor to continue delivering what we know and do best: A renowned brewing experience, driven by excellent quality crafts as well as fantastic customer service.
Mission
To continue developing and expanding our brands and offerings using the best raw materials available.
To explore, elevate and evolve new brands and a more diversified portfolio of Food & Beverage (not sure how to put in a perspective that we do beer, wine spirits as well as food and the nonalcoholic side
To refresh our perspectives, for our customers to have refreshing experiences.
Our entities & warehouses have expanded to operate in a number of areas around Jordan, which are below
GIC Head Office
AMMAN
GIC Head Office
AMMAN
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Bonded Duty-free Warehouse
AMMAN
Bonded Duty-free Warehouse
AMMAN
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Brew House
ZARQA
Brew House
ZARQA
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Finished Goods Warehouse
ZARQA & MG
Finished Goods Warehouse
ZARQA & MG
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Office & Warehouse
AQABA
Office & Warehouse
AQABA
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